The Dirty Cookie is a brand that specializes in tasty bespoke cookies for children, as well as do-it-yourself (DIY) and personalized (custom cookie shoot presents). So that there are no health concerns for youngsters, this cookie is produced with chocolate, milk, and a few all-natural components.
Children’s birthday cookies are the only emphasis of The Dirty Cookie. It was founded by Shahira Marei, a startup consultant who specializes in organizations for children.
She has given money to organizations including the Citizen Schools Organization, Girl who code, TNTP, The Freedom Story, and Rising Above.
Dirty Cookie: Who Are They and What Do They Do?
Despite her extensive background in launching and managing startups, Dirty Cookie founder Shahira Marei had never baked professionally until launching her own company.
Shahira began working at TRC as a Project Billing Coordinator in October 2008, shortly after completing her Bachelor of Arts in Business Administration at California State University, Fullerton. Before joining S & S Enterprises as a consultant for new businesses, she worked as a project manager for industry heavyweights including IBM Global Business Services and Boeing.
Shahira completed her master’s degree in business administration and management in 2013 while maintaining her full-time job responsibilities. In January of 2015, she launched her own company under the name Dirty Cookie. When she was a little kid, she took a vacation to Egypt and was profoundly affected by seeing the hardships endured by those from less fortunate homes.
She begged her dad for money, but he taught her that the best way to help others is to give them a job so they can support themselves. Shahira learned that lesson well, and it inspired her to launch a business with the aim of bettering the lives of others in her immediate community.
An ordinary cookie is transformed into a shot glass, which is why the Dirty Cookie concept is so intriguing. Adding milk or other beverages to the cookie glasses makes for a lively and enjoyable experience. In addition, Shahira is proud of her company’s open and honest policies, which put the consumer first, and the company sells ordinary stuffed cookies.
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Before Shark Tank, the Dirty Cookie
It’s fantastic that the Dirty Cookie is putting $10 million into kids’ education. It allows kids to improve themselves academically and professionally through self-study.
If enough people buy this product, a portion of the proceeds will go to charities that aid disadvantaged kids.
Those who see the innovation in both the product’s design and concept and in its market potential buy it frequently. The company’s founder has excellent management skills, therefore the business is in solid hands.
What Happened To The Dirty Cookie After Shark Tank?
Dirty Cookie was advertised for free after Shark Tank, and the show’s viewers responded well to the company’s origin tale.
There is a touching backstory surrounding the company’s inception. Because some people still have all they need, while others are in such dire straits that their children cannot afford food.
After appearing on Shark Tank, the company’s sales increased by a factor of four, resulting in a sizable profit.
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Did The Dirty Cookie Get a Deal on Shark Tank?
During her appearance on Shark Tank, Marei, founder of The Dirty Cookies, made a compelling case for her business. The entrepreneur discussed the inception of her company and her ultimate aspirations.
Even though her tale was inspiring, the shark is still interested in hearing about the product’s sales numbers before making an investment.
Shark Beginning with the creator, Mark Cuban, Kevin O’Leary, Lori Greiner, Daymond John, and Robert Herjavec began gathering information.
The company’s founder asked for half a million dollars from Shark in exchange for five percent of the company’s stock, and the two had some back-and-forth about it.
Robert Herjavec, one of the sharks, put in $500,000 for a 25% stake, which drops to 15% once the company reaches $5 million in annual revenue in 2022.
What Is The The Dirty Cookie Net Worth / Valuation?
In terms of its worth, The Dirty Cookie is currently valued at $10 million. Valuation will be affected if and when sales increase in the future due to the product’s superior quality and groundbreaking concept.
Shahira Marei’s wealth is boosted by the fact that she has a stake in the company. Its expansion is predicted for the near future.
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Where Is Dirty Cookie Now?
Dirty Cookie was greeted with rave reviews upon its release, and Shahira watched as her company exploded in popularity. She put in extra hours to bring new tastes and options that have kept the business’s loyal customer base thriving.
Because of its rising profile, Dirty Cookie has been featured in numerous media outlets, including Forbes, The Food Network, Good Morning America, and The Today Show.
Dirty Cookie is currently putting a lot of effort into social work via its Shot for Education initiative, in which a part of sales is donated to non-profits that aid young people financially in their pursuit of higher education.
Dirty Cookie has collaborated with groups including The Freedom Story, Girls Who Code, Citizen Schools, and Students Rising Above thanks to their social service initiative. In addition, Shahira stated on the show that she hoped to one day create a firm whose mission was to improve the lives of its employees.
Dirty Cookie items are sold on both Amazon and the company’s own website, making them more accessible to a wider audience. A four-pack of shot glasses costs $44.99, while various types can be had for $34.99 to $49.99.
Stuffed cookie bundles, on the other hand, can be purchased by customers for $34.99, and direct contact with the company is welcome for corporate events and gifts. It has been amazing to see Dirty Cookie expand, and Shahira’s savvy business decisions have practically secured the company’s continued success.
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